TORONTO – Rogers Cable and Warner Bros. announced today that the studio’s films are now available on the video on demand platform.
“The addition of this major Hollywood studio means the availability of movies such as Million Dollar Baby, Miss Congeniality 2: Armed and Fabulous, Constantine, and Alexander,” says the press release.
VOD is a key competitive advantage for Rogers since its satellite competitors can not offer the service and Rogers has been aggressive in adding content to its VOD servers. "Since launching our On Demand services in 2002, the library of titles has rapidly increased to over 2000 titles,” said David Purdy, vice-president and general manager, television services for Rogers Cable
"We’re pleased that by concluding this deal with Rogers, consumers will have another platform to access our films," said Jeffrey Schlesinger, president, Warner Bros. International Television Distribution.
VOD, where customers can view movies via their digital set top box like a DVD or VHS movie, is available to more than 1.8 million Rogers households in Ontario. All Rogers Digital Cable customers have access to VOD.
Content available in the VOD library now includes Warner Bros., Universal, Sony, Maple Pictures Corp., Alliance Atlantis Motion Picture Distribution (representing Miramax, New Line and Artisan Films), CBC, CHUM Television, Corus Entertainment, and TVA.
