ANALYSIS: Is CTV unstoppable?

By Susan Tolusso

IS CTV DESTINED FOR TOTAL Canadian television domination? Ratings currently available for the season-to-date, measuring from the first week of September, can be spun to suggest almost anything. But depending how the analysis is done, Canada’s largest broadcaster can surface with up to 15 of the top 20 programs. It’s hard to compare the varying ratings analyses from CTV and Global since they seldom focus on similar markets, dates and demographics. But an opening gambit might be to see how the reality is playing out compared with certain predictions from the upfront market. Back in the summer, media buyer Dennis...