CanWest reorganizes broadcast marketing team

TORONTO – CanWest MediaWorks is reorganizing its team that markets its broadcasting properties. As of Thursday, there will be four marketing groups. The group that markets Global will be based in Toronto, CH will be in Calgary, news will be in Vancouver, and specialty will be in Winnipeg. An expanded media buying and planning group has been created in Toronto. Each group will market their brand nationally, and group leaders will report to Walter Levitt, Senior Vice President of Broadcast Marketing for CanWest MediaWorks. “By focusing our attention on a brand basis, CanWest MediaWorks will achieve the country’s leadership position in...