Showcase Wows viewers with free rides

TORONTO – If you want people to watch your new fall programming slate, make sure they’re home, says Showcase. Even if you have to drive them there. Showcase hits the streets on Monday with the largest multimedia marketing campaign in its history – including outdoor, print, on-air executions and guerilla tactics – to promote the fall launch of its premium television line-up nightly at 10 p.m. The campaign promotes acclaimed, premium programs seen exclusively on Alliance Atlantis-owned Showcase in Canada including The L Word, Weeds, Rescue Me, The Grid and Webdreams - and will also support Showcase’s cable television premieres:...