MARKETING: Global goes guerilla

TORONTO – With a company-wide push to emerge from its distant second-place spot in the TV ratings, Canadians will see Global Television get creative when marketing its fall programming this month and through the fall. “We’re trying to kick things up a notch,” Walter Levitt, senior vice-president, marketing for CanWest MediaWorks, told www.cartt.ca on Monday. “We’re looking for new and inventive ways to make sure we’re in the minds and hearts of people.” Viewers will have already seen the push behind new Fox program Prison Break, which Global is simulcasting – and which launches August 29th. It’s followed in the...