MONTREAL – Montreal company etc.tv. along with Molson’s, TVA and Videotron announced today the charter advertisers involved in a commercial TV trial – commercial in every sense of the word. Etc.tv is an advertising on demand network, a cross-platform, standardized business model that leverages the broadcast, video on demand (VOD) and digital video recorder (DVR) environments to allow Canadian television viewsers access to long form advertisements (LFAs), on demand. Molson Canada (whose participation as a charter etc.tv advertiser was announced on March 23rd) will be joined in 10-week trials taking place this fall on the TVA broadcast network and the...
