A CARTT.CA ORIGINAL: "Single-digit increases" in fall 2005 upfront TV ad sales market

By Susan Tolusso

TORONTO - The Donald and The Hair may have sold media buyers on the continuing strength of The Apprentice when Mr. Trump made an entrance at Global’s 2005 fall launch, but even he couldn’t convince them to buy Global’s overall fall lineup over CTV’s. Meantime, the gargantuan re-entrance of NHL hockey at CBC has brought with it some new marketing strategies at the Corp. The 2005 upfront sales market was gentler than the mad zone two years ago, with inflation pushing prices higher by an average of 5%-10%, according to some, and as little as 3% according to others. The...