OLN to stream western programming into U.S.

DALLAS - Gold Buckle Network today announced a partnership with Canada’s Outdoor Life Network (OLN). Through the partnership, OLN Canada and GBN will co-market selected content through various cross-promotional activities on television and the Internet, says today’s press release. OLN Canada offers all sorts of outdoor programming, including coverage of The Tour De France and adventure shows, but GBN is primarily interested in OLN’s rodeo shows (including the Calgary Stampede coverage) and its hunting and fishing programming. The partnership will see GBN stream selected OLN Canada programming to its subscribers via the Internet. In turn, OLN Canada is running 30-...