NEW YORK – No, it’s not a new royal-themed French radio station, Radio’s ROI Advantage is a U.S. study that says spending on radio advertising is better than spending on television. Radio’s ROI Advantage, the third major study from the Radio Ad Effectiveness Lab (RAEL), says that radio campaigns show significantly better Return On Investment (ROI) for advertisers than national television campaigns. The findings were released this morning at a press conference in New York City and said that Radio’s ROI was 49% higher than television’s. Conducted by Millward Brown and Information Resources Inc. (IRI), the study examined four pairs...
