Ad group says all broadcasters should follow Corus' lead

TORONTO – While applauding Corus Radio on the company’s recently announced radio “performance guarantee” the Association of Canadian Advertisers says it should be used as a model for the entire broadcast industry to emulate. As reported last week by www.cartt.ca, Corus has pledged that if a radio spot does not air as contracted, the advertiser will be given the choice of two spots for every one that aired incorrectly, or twice what the advertiser paid for the spot in a credit.“For advertisers, this is indeed a most welcome step and indicates to us a company that not only understands today’s...