TORONTO – Owning media and telecom assets makes sense to Ted Rogers.
He believes that targeting new immigrants for voice products and services is a growth opportunity for his company, which is now offering wired and wireless telephony across the country.
“What’s unique in our city, in our area here… is that the real market for long distance is the foreign markets, particularly the Asian markets where you’ve got a lot of new Canadians who are just interested in a package to their one country and I think you’ll find that a competitive battleground as we go forward,” he said.
And Rogers Communications, unlike its telecom competitors, can appeal to those markets directly through its Toronto TV stations, which are now carried across the country on satellite, as well as cable.
“We have the two ethnic television stations (OMNI.1 and .2) in Toronto and (Rogers) can embed ads in those programs aimed specifically – rifle shots – at people who have a high need to talk on the phone to their families back home or to communicate on Blackberries or any other means.”
“This is a very important market for us.”
