TORONTO – Asian Television Network (ATN) today announced that it plans to launch, as part of its bouquet of South Asian Television Channels across Canada, one of India’s specialty television channels and most prominent spiritual network, AASTHA TV.
“We are delighted to form this programming alliance with AASTHA TV, as it is a leader in the production and distribution of Indian devotional, spiritual and educational television in the Hindi Language" said Shan Chrandrasekar president and CEO of ATN in Canada, in a release.
AASTHA is a 24/7 satellite television network broadcasting India’s rich socio-spiritual-cultural heritage and currently reaches over 20 million households with viewer ship in excess of 100 million.
"We are confident that Aastha TV will become a jewel on the ATN group of channels in Canada," said Kirit Mehta, CEO, AASTHA Television Channel Limited.
AASTHA TV will bring to viewers in Canada the top-rated programs that have made AASTHA TV the No. 1 spiritual and preferred network to Asian Indians in Asia, Africa, Australia, Europe and the U.S., says the release.
The AASTHA TV line-up features spiritual discourses, cultural ceremonies and events, meditation techniques and devotional music. It charts the holy places of pilgrimage, elucidates on traditional festivals and focuses on Indian Vedic sciences like ayurveda, yoga, astrology, crystal therapy and aroma therapy.
No carriage deals were mentioned in the announcement.
