9 Story Media Group creates new consumer products arm amidst brand refresh

TORONTO - 9 Story Media Group has launched a new dedicated consumer products division as part of a corporate rebrand.The newly-created consumer products group, known as 9 Story Brands, will bring together the company’s licensing endeavors with those of recently acquired Out of the Blue Enterprises. 9 Story Brands represents children’s properties such as Daniel Tiger’s Neighborhood, Super Why!, Peg + Cat, Luo Bao Bei, Wild Kratts, Nature Cat and Colorforms. 9 Story Brands will work closely with its TV & Digital distribution teams, as well as third-party IP owners, licensees and retailers to ensure coordinated and strategic brand management from start...