80,000 sat rad customers by the end of this month; 3.5 million by 2014, says report

OTTAWA – Research released Monday by the Yankee Group paints a pretty rosy picture for Canada's two satellite radio companies, Sirius Canada and XM Canada. Right now, says the report’s author Jeff Leiper, there are about 60,000 satellite radio grey market subscribers in Canada, which means they subscribe to the U.S. service(s) with a dummy U.S. address. “We believe that the value proposition of satellite radio quickly will become clear to Canadian consumers. In fact, (survey) findings indicate that as many as 60,000 Canadian households are already subscribed; by definition, these are gray market subscriptions. The potential for a gray...