5G monetization depends on use cases, Quebecor says

“Just marketing for now,” says Pruneau By Ahmad Hathout MONTREAL – The monetization of next-generation mobile wireless technology will depend on what it’s used for and, currently, it’s about bringing customer defections under control, Quebecor executives said Thursday. “I think because it’s just marketing for now, it’s just a question of reducing or stabilizing churn,” Jean François Pruneau, president of Videotron, said on the company’s third-quarter conference call last week. “But we’re going to have to see more user cases on the residential front or on the business front to be able to see real, true monetization plans from us...