51% of Canadian TV streamers are regular AVOD users, says Roku report

TORONTO — It is no surprise to anyone the pandemic has seen an increase in streaming among Canadians, but a new report from Roku reveals just how ubiquitous streaming services have become. Based on its own research conducted in collaboration with Fuse Insights, as well as estimates using Media Technology Monitor (MTM) data up to fall 2020, as cited by CBC, Roku says in its report 77% of Canadians were watching streaming TV services by the end of 2020. In the last 12 months, 46% of Canadian TV streamers have signed up for a new streaming service, and 60% of...