OTTAWA – The CBC’s Media Technology Monitor (MTM), released a new report today, which shows 45% of Canadian households with subscription video on demand (SVOD) accounts, share those accounts with other households.
“The vast majority of Canadian households have access to at least one SVOD service,” says a press release announcing the publication of the report, which considers how Canadians are borrowing and lending SVOD accounts.
“While francophones are less likely than anglophones to subscribe to SVODs, they are more likely to be sharing their subscriptions with others,” the release says.
Disney + and Netflix are the most shared services, with 45% and 44% of subscribers respectively reporting sharing their accounts.
“The most common way of sharing a service is to lend out your subscription to someone else. Nearly three-fifths of subscribers say they lend out at least one service, while two-fifths say that they borrow someone else’s account,” the press release explains.
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Image supplied by MTM.
