30% of online Canadians want to subscribe to Disney+

TORONTO – One-third of online Canadians report they definitely or probably will sign up for new streamer Disney+ when it launches at $8.99/month, according to research released today (good timing!) by Toronto’s Solutions Research Group.“Disney+ accessible market size in Canada is 30% of online households at $8.99 (3.5 million total),” says the research. “In the first 18 months, we project a penetration of nearly 1.7 million households.” The survey of 1,000 online Canadians was done in May 2019.While a total of 30% say they definitely or probably will subscribe at the announced price, 22% are undecided while 49% say they...