TORONTO – One-third of online Canadians report they definitely or probably will sign up for new streamer Disney+ when it launches at $8.99/month, according to research released today (good timing!) by Toronto’s Solutions Research Group.
“Disney+ accessible market size in Canada is 30% of online households at $8.99 (3.5 million total),” says the research. “In the first 18 months, we project a penetration of nearly 1.7 million households.” The survey of 1,000 online Canadians was done in May 2019.
While a total of 30% say they definitely or probably will subscribe at the announced price, 22% are undecided while 49% say they probably or definitely will not.
“Perhaps not surprisingly, those most interested are families with kids, 70% are aged 30-49 with an average age of 33.9 but there’s broad interest given strong Marvel, Pixar and Star Wars libraries,” the report continues.
Those who say they “definitely will” subscribe to Disney+ are already pretty active streamers with 89% of them reporting they watched Netflix in the past month, 50% watched Amazon Prime Video, and 42% Crave.
No video story is complete, however, without a look at what this might mean for traditional TV providers. Among the 30% who say they would either definitely or probably subscribe to Disney+, 38% say they will likely drop some channels from their TV packages and 15% say they may drop pay TV altogether, says the research.
