TORONTO – It’s always one of the biggest annual events on Canadian television, and Sunday night’s 107th Grey Cup was no different as Bell Media saw its audience grow by 19% over 2018, according to overnight data from Numeris.
An average audience of 3.9 million viewers tuned in to TSN (3.7 million) and RDS (252,000) to watch the Winnipeg Blue Bombers’ beat the Hamilton Tiger-Cats.
Overall, nearly nine million unique viewers watched some or all of the game, which hit a 31% share Sunday night, meaning nearly one in three Canadians watching television then were tuned into the game.
The audience for the Grey Cup, presented by Shaw (with a Freedom Mobile halftime show featuring Keith Urban) peaked at 4.6 million viewers as the Blue Bombers won their first Grey Cup since 1990, ending a 29-year championship drought.
Audiences watching the live stream increased of 77% compared to last year, added the press release, although it did not say how many in total viewed the game online.
TSN’s official social media platforms saw significant engagement throughout GREY CUP Sunday, with more than 4.3 million impressions, 2.9 million video views, and 224,000 interactions on Instagram and Twitter.
The game was the culmination of a successful CFL on TSN post-season which saw the Western and Eastern Finals attract an average audience of 1.3 million viewers on TSN and RDS – a 29% increase over 2018 – and reach 5.4 million unique viewers.
The 2019 CFL season on TSN and RDS reached nearly 16 million Canadian viewers, or 44% of the country’s population, added the press release.
