Radio & Television

24-hour renos highlight CHUM/Home Depot partnership

TORONTO – Citytv's BreakfastTelevision and The Home Depot, announced today they are taking the client-broadcaster relationship a little further.The top-rated morning show and the retailer have teamed up to help homeowners with their renovation dilemmas. Titled “Renovation Blitz,” the 12-month media campaign includes editorial integration, an online micro site and on-air promotional spots. BT viewers are asked to submit photos of their desperate renovation dilemmas (both interior and exterior submissions are accepted) on the Citytv web site (www.citytv.com). Every month BT and The Home Depot will remodel one lucky viewer's disastrous area in 24 hours. Host Jennifer Valentyne will cover...