TORONTO – Citytv’s BreakfastTelevision and The Home Depot, announced today they are taking the client-broadcaster relationship a little further.
The top-rated morning show and the retailer have teamed up to help homeowners with their renovation dilemmas. Titled “Renovation Blitz,” the 12-month media campaign includes editorial integration, an online micro site and on-air promotional spots.
BT viewers are asked to submit photos of their desperate renovation dilemmas (both interior and exterior submissions are accepted) on the Citytv web site (www.citytv.com). Every month BT and The Home Depot will remodel one lucky viewer’s disastrous area in 24 hours.
Host Jennifer Valentyne will cover the remodeling process and highlighted footage on the show will air on BT. Online and on-air elements began on March 9th, with the first of the 12 monthly 24-hour restorations airing April 25th and 26th.
“The Renovation Blitz is an excellent example of integrating a client into a show’s content in a unique and relevant way,” says Jill Schneiderman, manager, creative media solutions, CHUM conventional television. “The Home Depot is a natural fit with BreakfastTelevision audiences.”
"This is a great way for us to demonstrate to Torontonians how easy it can be to make any home improvement happen, regardless of whether they’re a do-it-yourselfer or not,” says Pat Wilkinson, Home Depot’s director of marketing. "BT has been creative, innovative and flexible, making this an extremely valuable partnership for us."
Each restoration has an approximate retail value of $5,000 CDN and the Renovation Blitz, open to residents of Ontario (18 and older), runs until February 23rd, 2007.
