22% of time online is now from watching videos: Ipsos MediaCT

NEW YORK, NY ? ? Consumer media habits are rapidly shifting toward online video and mobile devices, according to tracking study from Ipsos MediaCT?s LMX (Longitudinal Media Experience). The study conducted in Q2 2013, found that 22% of a consumer?s total time online is now spent watching video, up from 15% one year ago. It says the shift toward video access at any time and at any location is part of a ?sea change? in the technological devices that consumers own. The study also found that consumers continue to consume more media on the go and on individual schedules, with...