2020 Upfront: Bell Media talks real-time targeting for linear TV

By Etan Vlessing TORONTO – Each June the Canadian fall upfront presentations traditionally allow broadcasters to sell advertisers on their returning hit dramas and comedies for broad mainstream audience reach. While CTV's virtual Homefront presentation on Tuesday was long on clips from returning hit shows like This is Us, Grey's Anatomy, The Masked Singer and Amazing Race Canada, advertisers know Canadians increasingly stream their favourite TV shows and are devoting more dollars to digital media, search and social media platforms. Until recently, broadcasters have been hard-pressed to offer real-time ad outcome reporting for linear TV households. So it was welcome...