LONDON, UK – Markham, Ontario's Capital Networks' Audience digital signage software will play a key role in reporting Olympic news and live coverage via the BBC Big Screens. BBC Big Screens are a series of large-scale, outdoor screens appearing in public areas in 22 towns and cities across the U.K., including London, Liverpool, Manchester, Edinburgh and Belfast.
The BBC, London 2012 Organizing Committee (LOCOG) and UK local authorities are partnering to have BBC Big Screens become live event sites with news and live coverage related to the Olympic and Paralympic games on display.
The screens are currently being used to display live images of the progress of the Olympic torch runners, with an on-site BBC media truck sending the images over the mobile phone network back to the television centre in London. From there the pictures are streamed live to the BBC website and are also sent to the Big Screens operations centre in Birmingham.
The live content is then fed into the Capital Networks Audience system responsible for the scheduling and management of content, audio level control and data automation while also providing viewers remote access to the screens over the Internet. Supporting information regarding the current position of the Olympic Torch as well as the upcoming schedule and route is then added. The audience output is then streamed over a private network to all 22 screen sites where it appears several times an hour. When the Olympic Torch relay is in close proximity to one of the BBC Big Screens the audience feed is displayed on that individual screen all day.
Pictured at left is one of the screens during the Olympic Torch Run through Liverpool.
