Radio / Television News

2008 “a very good year for Canadian radio”

TORONTO – In 2008, the Canadian radio industry continued to go in the opposite, positive direction as compared to its American counterpart, but a note of caution has already been sounded for 2009. According to Canadian Broadcast Sales, fourth quarter growth of 10.65% drove national radio sales to a healthy 9.2% increase for the 2008 broadcast year, ended August 31st, 2007 “It was a very good year for Canadian radio,” said Pat Grierson, president of CBS. Retail was again the largest category, up 13.4% over 2007. Automotive was down marginally by 1.3%, telecommunications was off 8.6%, financial services and insurance...