Radio & Television

$200 million HD radio campaign launched

ORLANDO – A dozen leading radio companies are this week kicking off the first phase of a massive, US$200 million advertising campaign to accelerate the adoption of HD digital radio. Demonstrating they are making good on their commitment to this new technology, broadcasters will air specially-created ads nationwide on more than 250 stations in the first 28 markets where HD Radio has been launched. The campaign is spearheaded by the HD Digital Radio Alliance and includes spots developed by longtime radio advertising specialists Dick Orkin and the Radio Ranch. More than 700 radio stations are currently broadcasting primary signals in...