Cable / Telecom News

$14,000 for a cell phone

PARIS – Luxury watchmaker Tag Heuer must be pretty sure fans of its brand aren’t affected by the state of the economy. How else to explain the timing of the preview of its new phone, which will retail anywhere from $5,700 to $14,000 and beyond (depending on how many diamonds encrust it.) Maybe the sales strategy will be $400 and a 50-year contract... The Meridiist is the first phone the watch company has ever placed its high-end brand upon and the global launch of its web site precedes Baselworld, the World Watch and Jewellery Show that starts March 26th 2009 and during...