TORONTO – In 2007, fans of mtv.ca and muchmusic.com combined to view a whopping 328,000 video streams per day last year, for a total of about 120 million.
Video streams on each site increased by a combined total of 360% over 2006. “Other key performance measures – unique visitors and average time spent – indicate that Canada’s premier music and youth destinations continue to deliver the kind of content fans crave,” says a CTV press release.
“Millions of fans are streaming video content like never before and they’re making mtv.ca and muchmusic.com the top sources for their online entertainment,” said Brad Schwartz, senior vice-president and general manager, music & youth services, CTV. “That’s compelling news for advertisers wanting to reach this highly sought-after audience across platforms.”
Last year video streaming on mtv.ca accounted for 80% of site activity. Of all the series available, fans consumed The Hills franchise most often, followed by fan favourites Laguna Beach and A Shot at Love with Tila Tequila. The 2007 MTV Video Music Awards was the most-watched special on mtv.ca.
Music videos represented 87% of all streaming video content on muchmusic.com. Canadian sensation Avril Lavigne scored two hits in the Top 10, including Girlfriend at #1, while Rihanna scored three Top 10 hits on muchmusic.com. She was also the top artist on the site with more than 800,000 video streams as fans tuned in to watch the sexy singer’s video chart-toppers
A combined annual total of nearly 19 million unique visitors drove the record-breaking number of video streams on mtv.ca and MuchMusic’s sites. The sites kept each fan locked for an average of more than 50 minutes per month with thousands of hours of show content and a library of more than 10,000 music videos.
Top 10 most-watched music videos on muchmusic.com for 2007:
1. Avril Lavigne – Girlfriend
2. Rihanna Feat. Jay-Z – Umbrella
3. Fergie – Big Girls Don’t Cry
4. Timbaland Feat. Keri Hilson, D.O.E. & Sebastian – The Way I Are
5. Hilary Duff – Stranger
6. Christina Aguilera – Candyman
7. Rihanna – Don’t Stop The Music
8. Rihanna – Shut Up and Drive
9. Kanye West – Stronger
10. Avril Lavigne – When You’re Gone
Top 10 most-watched series on mtv.ca for 2007:
1. The Hills
2. Laguna Beach
3. A Shot at Love with Tila Tequila
4. The Real World: Sydney
5. The Real World: Denver
6. The Leak
7. The 2007 MTV Video Music Awards
8. Hot 5 on Overdrive
9. Mix Up
10. MTV Drops
