WildBrain Spark dubs Gen Alpha “streaming generation”

LONDON, UK – WildBrain Spark, Toronto-based WildBrain’s AVOD business, in partnership with Ipsos Mori, released a new report today dubbing generation Alpha (children born between 2010 and 2025) the “streaming generation.” The report, The Streaming Generation: Shaping the Future of Family Advertising, shows children and their families in the U.S. are still “co-viewing long-form content on large-screen TVs, but increasingly switching to streamed content from SVOD and AVOD platforms,” according to a press release. It further shows “smart TVs remain the top choice for families when watching children’s shows, films, videos and clips together,” and highlights that one quarter of...