COMMENTARY: Dealing with the definition of Canadian content [PART 1]

By Doug Barrett, adjunct professor in the Arts, Media & Entertainment MBA program at the Schulich School of Business It is well known that the Canadian government has directed the CRTC to review its definition of Canadian content, and that the Commission is currently wrapping up a vast series of Canada-wide and industry-wide consultations on the topic. Everyone is treating this as an important and vital process. But the CRTC is not the principle Canadian content certification authority. That role belongs to the Canadian Audio-Visual Certification Office (CAVCO). CAVCO is an office within the Department of Canadian Heritage which certifies...