Rogers expects elevated wireless churn in 2024, but not concerned about it

By Ahmad Hathout Rogers CEO Tony Staffieri said Wednesday that the company expects to see increased wireless subscriber movement between carriers throughout the year in part due to heightened competition and ease of switching. The cable giant saw its rate of postpaid customer defections for the first quarter of the year increase to 1.1 per cent compared to the 0.79 per cent it logged in the same quarter last year. Staffieri said part of this came from the competitive offers from other carriers that seeped from the holiday season into the new year. Quebecor’s Freedom, for example, has been pushing...