UPFRONTS 2016: CBC eyes lightening the ad load as viewers' expectations shift

TORONTO – The CBC is looking at cutting back on its ad load, even allowing Canadians to watch hit shows online without commercial interruption, as TV viewers gain more control over the medium."We're doing an analysis (of having fewer ads), right now. We have an outside consultant and are looking more closely at that," Sally Catto, general manger of programming at the CBC, told Cartt.ca on Thursday as her network unveiled its 2016-17 fall and winter schedules.For Catto, despite needing to rely on commercial air-time revenue to supplement the pubcaster’s parliamentary appropriation, CBC must experiment with limiting its ad load...