TORONTO – Television remains the best medium for advertisers to reach the critical and hard to reach 18-34 year-old demographic, according to a new Angus Reid survey.
Commissioned by the Television Bureau of Canada, the survey found that consumers aged 18-49 and 25-54 believe that television advertising is more influential, effective and persuasive than ads carried by other mediums.
Television consistently outperformed radio, print, out-of-home and the Internet, the press release read, and the results were consistent among all demographic, household income and education groups.
“This should come as no surprise to advertisers who have anchored their multi-platform campaigns on television,” said Theresa Treutler, president and CEO of the Television Bureau of Canada, in the release. “Television continues to be the base on which advertisers build brands and drive consumer response.”
Angus Reid Strategies conducted the on-line survey in May among 1,000 randomly selected Canadian adults. When Canadians aged 18 to 49, were asked the question “Which one media source carries advertising that you believe to be the most influential?”, more than 65% named TV.
Radio, magazine, Internet and out-of-home responses each received less than 13% of mentions. Similar responses were recorded when Canadians were asked about advertising effectiveness and persuasiveness.
