RESTON, VA – Two out of three mobile subscribers in the U.S. now use a text message service on their mobile device, according to new data from digital marketing intelligence provider comScore.
As part of its MobiLens service, the company examined key trends in the U.S. mobile phone industry during the three month average period ending July 2010, as compared to the preceding three-month average.
It found that out of the 234 million Americans ages 13 and older who used mobile devices, Samsung was the top handset manufacturer overall with a 23.1% market share, followed by LG and Motorola at 21.2% and 19.8%, respectively.
Approximately 53.4 million people in the U.S. owned smart phones during the three months ending in July, up 11% from the corresponding April period. RIM led among smart phone platforms with a 39.9 % market share, followed by Apple with 23.8% and Google at 17%.
Texting increased 1.4 percentage points versus the prior three month period, while browsers were used by 33.6% of U.S. mobile subscribers (up 2.5 percentage points). Subscribers who used downloaded applications comprised 31.4% of the mobile audience, representing an increase of 1.6 percentage points from the previous period, while accessing social networking sites or blogs increased 1.9 percentage points, representing 21.8% of mobile subscribers.
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