Only a few places left - book now and join over 300 registered attendees
At the Future TV Advertising Forum Canada we are analysing why agencies and brand owners behave the way they do, so that everyone can understand the rationale, challenges and incentives that have increasingly led to more digital spend and less TV. Did recession push brands into short-termism? Why are procurement managers scrutinising media buys when they are investments, not simple costs? Is it true that agencies make more money from digital buys and if so, how did the 'system' get so broken that choosing the most effective medium (TV - according to various ROI studies) is the 'wrong' business decision? Have cost-cutting clients pushed agencies into narrowing target groups at the expense of long-term awareness building?
Answers to these and other questions will be discussed at our event on Thursday 20 September, considering whether there is a 'problem' with modern media planning and, if there is, how we fix it. Equally, we will consider whether it is TV that has the problem - and we will be inviting independent experts as well as digital advocates to critique the medium.
You can view the agenda here.
Over 40 speakers have been confirmed over the two days, with execs from Viacom, Fox and Sky travelling from Europe and the U.S. to join the discussion. Our focus on the buy-side stretches to the future of the agency business: how do they thrive in the face of increased competition (from consulting groups and in-house marketing teams). What do the likes of Deloitte, IBM and PwC bring to the TV advertising market? We want to know where the key value-add is if you are offering media planning and buying services today.
Register now to confirm your space as we've nearly sold out.
NEW THIS YEAR: Advertising Pathfinders - The Future of Brands. With over 60% of the attendees being clients, we will be focusing on the future of brands, media and planning. We want to know if the once all-powerful brands-marketing-media machine is broken, dragged down by short-termism, cost-cutting, bad advice and diminished media. This event is invite-only but you are welcome to email us if you would like to attend.
Key speakers in 2018 include:
Executive Vice-President, English Services
Media Director, Marketing
Reckitt Benckiser Canada
SVP, Global Consumer Insights
Sr. Director, Marketing Communications
Wal-Mart Canada Corp
SVP, NA Marketing, Canada Marketing & Communications
SVP, Advertising data & Technology
Fox Networks Group
President Media Business Unit
President and Chief Executive Officer
Sr. Media Manager, CA Brand Marketing
Chief Investment Officer
Head of Digital
Toyota & Lexus Canada
Brand Marketing Specialist