Future TV Advertising Forum Canada: Key Themes Announced; Super Early Discount Available
At the 4th annual Future TV Advertising Forum we will investigate why some brands view media as a cost centre rather than a growth engine, whether Canada is heading for a brand health crisis due to over-use of digital media, or if the current balance between digital and TV spend and narrow versus broad marketing is correct. There is a strong focus on econometrics so we can prove and predict the impact of different media. View 2018 themes.
Super early bird tickets: $495 until mid-May, book now
The super-early booking rate applies while we are completing our research and before our full agenda is published. You will join leaders from all parts of the Canadian TV and media buying industry in Toronto, plus top analysts. Register now as this event sells out every year to over 300 delegates.
The sell-out conference will also consider the implications of total TV measurement when it arrives and, stemming from that, what a total TV based currency would mean for all stakeholders. We will be exploring practical data collaborations that can make ad-funded television more competitive. With Canada several years into its data-driven advertising roadmap, there is an emphasis on implementation, with case studies (especially from the local market) to educate and inspire. As usual, we are inviting some keynote overseas speakers to bring their experiences and vision. we are pressing the 'pause' button on targeting to ask again: do we really need TV to become a targeted media, and how effective can it be performing this role.
Key speakers in 2018 include:
President, Media Business Unit, Rogers
President and CEO, Corus Entertainment
Marketing Director, Hyundai Canada
SVP, Global Consumer Insights, Viacom
President - Bell Media Sales, Marketing and TSN, Bell Media
CEO, IPG Mediabrands Canada
CEO, GroupM Canada
Sr. Director, Marketing Communications, Wal-Mart Canada Corp
CEO, Starcom & Mediavest