February 2, 2011 6 years 3 weeks ago

Channel Zero rebrands, repositions, CJNT Montreal

MONTREAL – At 6 a.m. Wednesday, Montrealers will wake up to a brand new TV station.

Well, technically, it’s still on channel 14, but as of today the station takes on a new name, look, and line-up.

“The new identity of Métro14 Montréal is based on what the station represents and its core target,” said Chris Fuoco, vice-president of sales and marketing of the station’s owner, Channel Zero. “It’s vibrant, it’s fresh, and it speaks many languages and addresses viewers from varying multi-cultural backgrounds.”

“The new programming schedule on Métro14 Montréal is unparalleled in the market,” added Romen Podzyhun, chairman and CEO, Channel Zero. “It’s a one-stop shop, serving a wide audience with a diverse mix of music, drama, sports, and news magazine programming. We’re thrilled to bring viewers one of the most exciting line-up in years.”

Prime-time on Métro14 Montréal looks like this:

• Chuck – Mondays at 8pm

• Smallville – Fridays at 8pm

• Supernatural – Fridays at 9pm

• 20/20 – Fridays at 10pm

• 48 Hours Mystery – Saturdays at 10pm

• 60 Minutes – Sundays at 7pm

• Nightline – Weeknights at 11:35pm

• Jimmy Kimmel Live – Weeknights at Midnight

• NBA Game of the Week – Sunday afternoons

• Métro14 Montréal also airs a great variety of music videos, as well as acclaimed blockbusters and foreign films, and much-appreciated short films from Canada and abroad in original version with English subtitles

“We’re thrilled about the positive response to Métro14 Montréal’s new schedule from audiences and advertisers alike,” added Geoff Thrasher, general sales manager, Channel Zero Inc.

Métro14 Montréal reaches over 1 million households in the greater Montréal area, with an audience mix of both English and French viewers and various cultural groups (it’s licensed as a multicultural station, after all).

The station is available in the greater Montréal area on Videotron’s analog and digital cable 14, across the country on BellTV on channel 207, and in Ontario on Rogers’ digital cable 122.