Sr. Manager, New Platform Marketing – Marketing General – Corus

Toronto, ON,
Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.
About the Role:
The Corus Marketing team is looking for an experienced performance marketer and user-acquisition expert, to lead the marketing strategy and planning for our growing portfolio of new platform brands.
Reporting to the Head of Marketing, you will be responsible for developing and executing marketing plans that drive acquisition, engagement and retention for a number of our new platform products.

Responsibilities:
Develop a growth marketing strategy to drive new subscriber acquisition and engagement across multiple brands and distribution platforms
Execute marketing plans, with the support of the internal Brand Marketing team, in-house Media agency, and in-house Creative team
Work closely with our external distribution partners, to manage marketing opportunities across owned and paid channels, as well as identifying customer experience improvements
Constantly analyze user data, attribution and trends, to iterate and optimize marketing plans
Experiment and explore new marketing channel opportunities
Work with in-house Media team and Analytics team to develop dashboards for measuring attribution and sharing results
Become a trusted advisor and leader across the organization in the Digital Marketing and Performance Marketing space

About You
What We Need From You:
7-10 years of experience in Performance Marketing with a focus on acquisition and engagement
Experience in CRM and Retention based Marketing
Expertise in Digital Marketing and SEM
Must have experience in data analysis and attribution modelling

If You Have the Following….We Want to Hear From You!
Passionate about digital marketing– you are passionate about the power of digital marketing to build a brand and drive results. You love to stay at the forefront of evolving media trends and technologies, and are a thought leader in the digital marketing space
Data storyteller– you are strong at analyzing data, but most importantly can find the trends and insights that translate in to actionable plans
You understand the consumer journey – you understand user behavior, lead generation tactics, strategies for conversion, A/B testing, and optimizing user journeys from top-of-the-funnel awareness through bottom-of-the-funnel conversion and loyalty
Strong Collaborative skills– we are a matrixed team and organization, with a lot of interested stakeholders, so you can explain and sell a strategy through to senior leadership with confidence, and get others excited to work with you without direct authority
You thrive equally in strategy and execution– you are inventive and resourceful and can turn your ideas quickly in to implementations. We move fast, but are smart about it
Resilience and eagerness to thrive in a disrupted industry– you see the opportunity that can come with disruption and changes, and are willing to move fast under pressure in this growing and high profile area of our business
Why Corus?

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.

We have a passionate drive to connect with the world around us: to express, to share, to be part of people’s lives. Walk around our offices, our stations, our studios across the country and you’ll feel it. You’ll see it in action.

You’ll see it in the open communication and the approachability of our people. You’ll see it in our care for quality work and the interest in new, creative solutions. You’ll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day – Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique – and amazing – place to work.

At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.

Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.

How to Apply

If you’re interested in this role, click ‘apply now’.

*No phone calls please. Only those selected for an interview will be contacted.

Apply now

Our industry and COVID-19

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