Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.
About the Role:
Reporting to the Social Media Manager – Entertainment & Kids, you will develop best-in-class, data-driven social media strategies and campaigns (across paid, owned and earned) for our priority programs and brands. You’ll also work closely with our sales team on monetization opportunities, and our so.da production team on creating evergreen and branded content.
The right candidate excels in strategic planning, has excellent verbal and written skills, enjoys working with cross-functional teams, a knack for research, and strong creative abilities in organic and paid social. You have a passion for social content, television, and enjoy creating, building and being part of a dynamic team and industry.
Develop best-in-class social media strategies and executions (across paid, owned and earned) for our priority programs and brands.
Supervise community managers, providing ongoing coaching & training.
Manage agile, campaign and sponsor budgets.
Collaborate with Sales on social sponsorships to drive revenue. Attend briefings/brainstorms and client pitches. Develop strategies for clients as part of 360 campaigns (includes content, deployment, and optimization), ensuring client’s KPIs are met
Conduct social research and competitive analysis to identify and track fluctuating social trends. Leverage data to inform content creation and sales.
Keep abreast of evolving industry trends and developments.
Oversee video content creation to ensure optimal content for Marketing campaigns, Sales campaigns, show content, so.da originals, and evergreen social content, ensuring all social content aligns with brand positioning.
Work with external partnerships including Facebook, Twitter, Instagram and other social platforms to keep up to date with the latest developments on the platform.
What We Need From You:
A minimum of 3-5 years’ experience managing large social audiences and driving social performance.
Demonstrated expertise in data-driven social media strategy and execution.
Deep understanding of various platform algorithms, social analytics.
Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders.
Exceptional thought leadership – can rally several stakeholders around an idea and see it through from inception to execution.
In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
A clear understanding of the Canadian entertainment industry, as well as emerging trends in TV, social, and digital
Experience in social media planning / buying across paid, earned, and owned channels.
Experience in content creation, optimization and adaptation in nimble industry or space.
People leadership experience is a plus.
Experience in media and entertainment industry is a significant asset.
If You Have the Following….We Want to Hear From You!
Experience managing multiple, large social audiences
Deep understanding of social data, digital and social analytics, and a 10,000 ft view of the social landscape.
Previous experience with paid social, including branded content
Visual media experience a plus (photography, videography)
A passion for television and social media
Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
We have a passionate drive to connect with the world around us: to express, to share, to be part of people’s lives. Walk around our offices, our stations, our studios across the country and you’ll feel it. You’ll see it in action.
You’ll see it in the open communication and the approachability of our people. You’ll see it in our care for quality work and the interest in new, creative solutions. You’ll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day – Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique – and amazing – place to work.
At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.
Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.
How to Apply
If you’re interested in this role, click ‘apply now’.
*No phone calls please. Only those selected for an interview will be contacted.