Senior Producer, Digital (English Services) – CBC

Job Family Programming (TV-Radio-Web)
Primary Location Vancouver

Position Language Requirement English Only

Language Skill Level (Reading) –
Language Skill Level (Writing) –
Language Skill Level (Speaking) –

Status of Employment Temporary
Work schedule(s) Full-time

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

This is a one year, full time, temporary opportunity until April 2022.

Your role

CBC British Columbia is looking for a Senior Producer to lead our digital strategy and content teams.

Reporting to the Daily News Executive Producer in Vancouver, you will plan, conceive, organize, and/or develop the production and realization of compelling digital content to CBC’s web, mobile, app, and social platforms. The Senior Producer is an editorial leader and advocate for creative digital storytelling techniques, and will be responsible for helping to develop and implement a comprehensive digital and social engagement plan that’s aligned with the overall news service digital strategy.

We are looking for a dynamic journalist with experience and knowledge of digital, broadcast and social media tactics, an understanding of how audiences consume content across platforms, and a proven track record of targeting and growing return audiences in the digital landscape. You will be well-versed in emerging digital trends and platforms and have a superior understanding of analytics, how to leverage them and how to communicate those learnings to colleagues. You appreciate the distinction between reach and engagement.

In this role, you will collaborate with the assignment desk to help direct journalists to cover breaking news and enterprise stories, and play a key role in the rollout of editorial projects, investigations and events such as elections, live broadcasts, provincial budgets and community outreach.

As an experienced leader, you will guide, coach and support the members of the digital content team, and will provide guidance and mentorship for all journalists in all locations who are creating digital content. You will collaborate with our communications department, and work closely with other senior news leaders across CBC British Columbia and digital units across CBC.

In this role, you will ensure that all CBC journalistic standards are met and that our stories are fair, balanced, accurate, thoughtful, immediate and resonate with the communities we serve. You will further our original, enterprise and investigative storytelling and ensure we are talking about what matters most to people throughout British Columbia. You’re innovative and will champion new story treatments and new workflows, and will help create a diverse range of content on our digital and social platforms. You’re not afraid to take creative risks, and you inspire others to do the same.

As the industry shifts, local news and community storytelling is more important than ever. You understand the diverse and changing population in B.C. and the importance of reflecting all our communities in our content.

You live and promote an inclusive and respectful work culture. You have a solid understanding of the diverse culture of Metro Vancouver specifically and British Columbia generally.

What you’ll bring:
Strong journalistic skills, with excellent news judgment and the ability to work effectively under 24/7 online newsroom deadline pressure.
Substantial experience vetting, editing, fact-checking and packaging digital news content.
Superior leadership, coaching and mentoring skills, with the demonstrated ability to motivate teams and encourage creativity.
Ability to assign, manage staff, coordinate with other departments in a productive manner, and mediate disputes as they arise.
High-level knowledge of legal and ethical issues related to journalism.
Extensive knowledge of the issues and diverse communities of the Metro Vancouver area.
Ability to manage large volumes of fast-moving information and ensure material is directed appropriately.
Experience developing and executing digital and social strategies including setting objectives, tracking results and reporting on outcomes.
Experience in audience targeting, search engine optimization, digital analytics, and social media engagement and metrics.
Excellent communication and interpersonal skills.
Strong team player.
Advanced skills in Polopoly, Adobe Analytics/Omniture, CrowdTangle, Photoshop, MPX, Facebook, Instagram, YouTube, Snapchat and Twitter.
Canadian Press style; knowledge of style an asset.
University degree or equivalent.
Minimum seven years recent experience in a multi-platform news environment.
Candidates may be subject to skills and knowledge testing.

If this sounds interesting, please click on ”Apply online”. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Wherever in the wording of the job description either gender is used, it shall be understood to include all genders.

Apply now

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.