Posted February 22, 2018 1 year 9 months ago

Request for Proposals: Research Report on the State of the Canadian Kids Television, Digital Media and Animation Production Sectors

Request for Proposals

Research Report on the State of the Canadian Kids Television, Digital Media and Animation Production Sectors

The purpose of this Request for Proposals (RFP) is to solicit submissions from interested Applicants to carry out, on a limited-term contract basis, the development and execution of a report on the state of the Canadian kids and animation production sectors.

Background: Canadian Media Producers Association (CMPA)

The Canadian Media Producers Association (CMPA) is the country’s leading member-based advocacy organization for independent producers, representing hundreds of companies engaged in the development and distribution of English-language content made for television, cinema and digital media. The CMPA works to promote the continued success of the Canadian production sector and ensure a future for diverse content made by Canadians for both domestic and international audiences. More information on the CMPA can be found at .

The CMPA regularly undertakes research in the interest of understanding market trends and new opportunities in order to further the success and growth of Canadian independent production. CMPA research includes the annual publication Profile: Economic Report of the Screen Based Media Production Industry in Canada and a previous report on the kids sector called The Case for Kids Programming.

Scope of Work

The CMPA is seeking to engage a consultant to conduct research to undertake an objective, fact-based state-of-the-industry report on the kids and animation sectors in Canada.  This study will examine trends in these genres in both the English and French-language markets in Canada.

Canada’s kids and animation producers are a significant contributor to the media industry. These productions successfully entertain, educate and engage audiences in Canada and around the world. The most recent CMPA (then the CFTPA) study on the kids sector in Canada was conducted in 2009. Since that time, much has changed in the kids and animation sectors: there have been new market entrants, consolidation has continued both within the independent producer sector and the Canadian broadcasting sector and numerous digital services have launched in Canada and globally. In addition, kids and animation audiences are shifting from traditional appointment viewing, to online and on-demand viewing. Yet while the world has changed, Canadian producers have consistently risen to seize opportunities, finding new market partners and new ways to engage kid’s audiences on every screen.

The consultant will be responsible for undertaking the quantitative and qualitative research required in order to inform the report. This may include statistical procurement and data analysis, literature review and potentially interviews and surveys.  The successful applicant will take direction from and will maintain on going communication with the CMPA and other research partners, as required. 

The final report will be made available in both official languages.

In order to establish an updated understanding of the kids and animation production sectors in Canada, pertinent themes and information to be gathered, examined, and shared through the study include:

Industry Economic Performance  and Trends

  • Key trends:
    • Production statistics (production volume, employment, etc.) for domestic, service and digital first production
    • Audience and consumer trends 
    • Funding and financing trends
    • Export sales and partnerships

Industry Contributions

  • The  cultural and social contributions of the sector
  • Case studies of successful kids properties

Business Trends and Strategic Insights

  • Information on key business issues -- competitive environment, opportunities, threats, etc. -- that supports informed business decision-making
  • Commercialization and monetization strategies (ex. merchandising and licensing)
  • Talent development and retention in the sectors
  • Content sourcing and aggregation trends of broadcast and convergent/interactive digital platforms
  • How can Canadian content stay competitive globally?
    • Global market challenges and opportunities such as international coproduction
    • Evidence and impacts of sector initiatives, funding support in other territories

Policy Issues for the Industry

  • Evidence of challenges in the system and opportunities for policy intervention

Proposal Requirements


  • Applicants wishing to submit a proposal must be individuals who are Canadian Citizens or Permanent Residents of Canada, or Canadian-owned and controlled companies or partnerships.
  • Only submissions from Applicants who clearly demonstrate considerable and relevant professional experience related to conducting research reports will be retained for consideration.
  • Preference will be given to Applicants who have experience working on national and international industry research in the film, television and digital media sectors.
  • The CMPA reserves the right to render any Applicant ineligible at its sole discretion.

Proposal Content

  • The original research proposal should include detailed overviews of the research objectives, scope, methodology, deliverable, timelines, total project cost and any information deemed relevant by the Applicant that would assist the CMPA in evaluating the Applicant’s ability to conduct the necessary research for the report. 
  • The proposal must include links to examples of previous research reports on the film, television and digital media sectors, as well as reference contacts.
  • The proposal submitted must include a detailed description of the Applicant’s relevant professional experience.  In cases where Applicants are proposing that more than one person participate in carrying out any of the elements noted in the Scope of Work, a detailed description of each person’s relevant professional experience must be provided.
  • The proposal must contain a detailed estimate of the total cost to be charged by the Applicant for all services in delivering on the Scope of Work, as well as a proposed payment structure and pay out schedule. 
  • The proposal must contain a detailed estimate of the timeline for the Applicant for all services in delivering on the Scope of Work. Timelines will be negotiated with the successful Applicant. Note that the CMPA would ideally like to have a complete, final and translated report by May 31st, 2018 (if possible).
  • The Applicant must clearly demonstrate that they meet the requirements set out in this RFP and have the necessary experience and technical expertise to successfully carry out the work outlined in the Scope of Work.

Proposal Format

  • A signed cover letter of no more than 1 page is requested.  The letter should provide an executive summary of the proposal being submitted.
  • The research project proposal should be approximately 5 -10 pages in length.
  • Applicants are asked to digitize their proposal using the PDF format and to submit it electronically to the email addresses noted below.

Submission Deadlines

February 26, 2018 - Intent to submit a proposal

March 5, 2018 - Proposal due

March 12, 2018 - Notification of decisions

March 23, 2018 - Award of contract

Submission Instructions

  • Please submit your proposal to Marcia Douglas and Nicholas Mills, copying both at the CMPA via email at and Please include the following in the subject line of the email: “Canadian Kids and Animation Report Proposal”.
  • The deadline for proposals is 5:00pm (EST) on Monday, March 5, 2018
  • Only proposals submitted before the deadline will be retained and considered.
  • The CMPA reserves the right to seek clarification on the proposals submitted and to request additional information.
  • The CMPA may choose to request a meeting by telephone to discuss the proposal.
  • It is the Applicant’s responsibility to ensure that the CMPA receives the proposal and all other requested information before the deadline.
  • The dates of the notifications of decisions and award of the contract are subject to change.


  • All inquiries are to be directed to Marcia Douglas or Nicholas Mills (through the emails above) who will be available to answer any questions related to the RFP. 

Proposal Review/Evaluation/Selection/Contracting

Proposals received by the deadline will be reviewed and evaluated based on several key factors.  These include:

  • The overall quality of the proposal being submitted. 
  • The applicant’s eligibility;
  • The applicant’s previous experience, demonstrated capacity and technical expertise to successfully deliver the scope of work required;
  • The total cost, and overall cost effectiveness, of the proposal being submitted, and the proposed timeline for delivery;
  • The CMPA will have sole discretion for selecting the successful Applicant, and will not provide an avenue for appeal or reconsideration.  Moreover, the CMPA reserves the right to not award any work to any Applicant submitting a proposal pursuant to this RFP;
  • Following a decision, the CMPA will forward a formal contract to the successful Applicant(s) for signature.

Terms and Conditions Governing Submissions of Proposals

You hereby represent and agree as follows:

  1. The CMPA is not liable for any direct or indirect costs, loss or damages incurred by applicants or third parties as a result of the applicant’s participation in the RFP process.  
  2. Any ideas (collectively the "Materials") submitted to CMPA in conjunction with this Proposal do not, to the best of your knowledge, contain any content that infringes upon or violates the privacy rights, copyrights, trademarks, publicity or other intellectual or proprietary rights of any third party.
  3. You have the full and exclusive right to submit the Materials to the CMPA and no other person or corporation has any right, title or interest in the Materials inconsistent with your rights as set out herein.
  4. Materials submitted to CMPA for review will be held in the strictest confidence, however, CMPA has the right to copy, use and distribute the Materials for the purpose of its evaluation and review. These materials may also be shared with potential CMPA industry partners or funders.
  5. You have kept a copy of the Materials.  CMPA has no obligation to return the Materials to you and is not responsible for any loss or damage to the Materials. 
  6. CMPA may have already and may in the future receive or independently develop materials identical or similar to the Materials.  CMPA has the unrestricted right to use these identical/similar materials and you will have no right or recourse against the CMPA. 
  7. This document constitutes a request for proposal and is not an invitation to tender. The CMPA reserves the right to accept a proposal without negotiation or to negotiate changes to the content of the successful proposal. Additionally, the CMPA reserves the right to cancel or reissue this request at any time.