Marketing Technology Manager – Rogers

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Date: Mar 20, 2019

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

Marketing Technologies Manager – Online Sales & Cross Channel Marketing

Every day, we strive to build a brilliant digital future for Canadians. We work as one team, with one goal – serve our customers better.

As a member of the Online Sales & Cross Channel Optimization team, you will work with different multi-disciplinary forums within the organization to drive wireless and connect home digital sales growth; identify and optimize lead generation activities to feed cross channel sales targets.

The Marketing Technologies Manager is an exciting new role on the team where you’ll help define roles of the Marketing Tech Stack both within the team and the company. You will act as a subject matter expert in our stack (Marketing Cloud, Call Attribution, SMS, DMP, Adobe) to help support implementation of end to end lead generation, capture and handoff programs across online and other channels. You will manage and discover new technologies that are integral to the success of Cross Channel team, analyze the impact of new capabilities, systems and services and drive adoption of existing technology stack across our team and other internal key stakeholders (Digital, CBM, Marketing, Branded Sales).

This position will assist with implementation and maintenance of marketing technologies. In addition, it will serve as a marketing stack subject matter expert and help support the training of the Marketing and Sales teams on selected new technologies and drive adoption. This position will be a key stakeholder in ensuring the Marketing and Sales departments work efficiently through new technology offerings to drive revenue and provide exceptional customer experiences.

What you will be doing:

  • Define marketing technology roadmap and KPI with the support of external agency to achieve to the teams’ goals

  • Manage the daily operations of the technology stack

  • Evaluate marketing technologies to identify the latest features, tools, software available that will best support online and cross channel functions

  • Coordinate training of new technologies and will be the expert for the team to reach out to for assistance.

  • Drives adoption of new technology through sharing the technologies value across the organization

  • Works with analyst to determine the success of implemented marketing technology and the return of the investment made

  • Lead and assist Sr. Manager, Online Sales to pilot new marketing technologies and track effectives of the technology and its ability to accelerate contact and conversion rates

  • Understand marketing best practices and align with technology solutions

  • Measure and analyze marketing technology effectiveness

  • Optimize marketing initiatives through technology solutions

  • Educate senior leadership, marketing, and sales teams on the use of technology to reach our customers and drive sales

  • Coordinate new technology solution training

  • Serve as the subject matter expert

  • Drive adoption rate and manage usage across Marketing & Sales team

What you bring:

  • 3+ years of marketing technology project management or digital technology management

  • 2+ years of managing highly-complex digital marketing projects including hand on experience working with marketing technology platforms

  • 2+ years of experience and knowledge of best practices in current demand generation tactics of B2C/Telco is an asset

  • Experienced in Marketing Automation (Marketing Cloud), Call Attribution (Invoca), and Adobe Audience Manager/Marketing Cloud

  • Superior organizational skills

  • Advanced oral and written communications skills

  • Superior thinking, reasoning, and other cognitive abilities

  • Proven stakeholder management abilities

  • Ability to multitask in a deadline driven environment

  • Excellent oral and written communications skills and presentation skills

  • Ability to take initiative and work autonomously; able to lead by influence across a wide breadth of stakeholders

  • Entrepreneurial spirit with a collaborative and proactive approach to problem solving

  • Bachelor’s degree in Marketing, Communications or related field preferred

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (824), Toronto, ON 

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Marketing Communication

Requisition ID: 148971

Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

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