Marketing Planning and Analytics Specialist – Bell

Date: May 14, 2020

Location: Mississauga, ON, CA

Req Id: 252316

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

Do you have a passion for data-driven marketing plans and bringing campaigns to life? Do you want a role where you can be part of building the marketing acquisition strategy for one of Canada’s best employers?

Bell Mobility is seeking a data driven, organized and creative individual to join the Consumer Marketing Team as a Marketing Campaign Specialist. If you have experience working cross-functionally, analyzing data and applying learnings to develop 4 P marketing plans, this role is for you.

Supported by the Senior Manager of Consumer Marketing, you will be responsible for developing and executing compelling acquisition campaigns that drive traffic, increase website visits and convert customer touchpoints into new activations. You’ll be a key player in working with the tech industry’s biggest names including Samsung, Huawei, and Apple, to plan & execute the marketing for new product launches.

If you think you have what it takes to bring Bell Mobility’s Consumer acquisition campaigns to the next level, we want you on our team!

Key Responsibilities:
Define, develop, and execute acquisition campaigns from end to end (includes opportunity sizing, targeting, segmentation, brief writing, creative review, and post mortem analysis) to accelerate sales
Partner with key cross functional teams and business units to bring campaigns to market
Work with pricing team to create attractive, relevant, and cost effective offers that drive sales
Regularly measure campaign performance and consumer trends to report against objectives and uncover growth opportunities
Create compelling and strategic marketing presentations to drive buy-in from all levels of the organization
Manage the marketing calendars and lead in-market execution to ensure the team stays on track (mass, in-store and online)

The ‘must haves’:
University degree or College Diploma (marketing focus preferred)
3-5 years experience in progressive a marketing and/or sales position
Creative and passionate; ready to pitch new ideas to drive the business forward
Experience developing, executing and measuring acquisition marketing campaigns
Strong analytical skills; must have the ability to assess data and apply learnings to improve performance
Excellent communication skills (both written and verbal) and you’re comfortable presenting
Experience working with multiple partners; ability to multitask and manage multiple projects simultaneously.
Strong initiative, exceptional attention to detail, superb organization skills supported by curiosity and innovation mindset

What’s in it for you?
Competitive compensation, bonus, & benefits package
A position with one of Canada’s top 100 employers
Flexible hours & ability to work remotely monthly
Development and progression plans with the opportunity to present and collaborate with executives regularly
Experience partnering with key stakeholders at some of Canada’s biggest mobile device manufacturers

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:
Position Type: Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Mississauga
Application Deadline: 05/27/2020

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference – we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at

Apply now

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