The Marketing Team develops strategy and manages the implementation of marketing campaigns to deliver against subscriber targets for Home Phone, Internet, Television, and business portfolios. The Marketing Manager will report to the Associate Director Residential Marketing, and will work cross-functionally with partners throughout the organization including: Product Management, Marketing Communications, Sales/Support Channels, Customer Intelligence as well as Legal and Field teams. The Marketing Manager will be passionate about learning, delivering against results and will possess strong interpersonal, analytical, strategic thinking and tactical skills.
The Marketing Manager will lead the development, implementation and analysis of end-of-end marketing campaigns that target prospective customers or current customers for Northwestel products and services. Includes campaigns across all channels and tactics including direct mail, outbound telemarketing, online marketing, retail, door to door, plus various grassroots activities leveraging the entire product/services portfolio.
Campaign Ideation: Interpret marketing and customer data to identify opportunities to grow Northwestel product market share
Actively contribute to the overall marketing planning cycle
Create compelling and strategic marketing presentations to drive buy-in and alignment across key campaign stakeholders Campaign Execution: work cross-functionally with Offer and Pricing, Customer Intelligence,
Chanels and Marketing Communications teams to bring campaigns to market
Campaign Analysis: weekly, ad hoc and post mortem campaign results analysis
In-Market Analysis: site visits(or equivalent) to the various channels to monitor program implementation
KNOWLEDGE AND SKILLS REQUIRED
This position requires a bachelor’s degree in Marketing or Commerce, combined with a minimum of three years marketing experience, preferably in the telecommunications industry.
Strong analytical skills including the ability to quantify and analyze customer data and financial results.
Demonstrated interpersonal skills, the ability to build and foster teams and deliver against a common objective.
Excellent communication both written and verbal.
Strong sense of autonomy and initiative.
Highly organized and detail oriented, with the ability to manage multiple projects simultaneously.
Keen interest in communications technology (including Internet and Video), and the flexibility to respond to rapid changes in the market.
Advanced MS Office skills, particularly MS Excel and MS PowerPoint.
As part of the recruitment process for this position, candidates may be required to take pre-employment tests and/or complete work simulation exercise to assess job fit.
As a safety conscious COR™ Certified organization, we have an established and comprehensive safety program. We expect all employees to participate in our organizational health and safety programs, adhering to all safe work procedures focused on continuous improvement.
Northwestel values diversity in the workplace and is committed to the goals of Employment Equity. We strive to achieve a skilled workforce that is representative of the population we serve, and as a Northern company, we are committed to the employment and career development of our Indigenous peoples. Candidates must clearly indicate on their application if they are an Indigenous person, a woman, a person with a disability, or a visible minority if they wish to receive hiring preference.