Burnaby, BC, Canada Req #977
Thursday, December 10, 2020
Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.
Local Tempo has a full-time opening for Manager, Client Insights, located in Vancouver. Reporting to the Director of Local Tempo, with dotted line to the Director of Consumer Insights you will be responsible for developing client and/or category insights through the use of third party databases and Corus primary research; reporting directly to the Director, Local Tempo.
The following is a paraphrase of your primary functions and responsibilities but does not outline all of the duties and responsibilities that may be assigned to this position:
Develop client and/or category insights through the use of available third party databases(i.e. Google Analytics, Vividata, RTS, Stats Canada) as well as Corus Primary Research
Develop media strategy aligned with client insights for Tempo client pitches
Brief Digital & Local Sales Research teams on Client/Category insights to ensure those teams have the information to link Corus assists to client’s needs
Integrate with the Consumer Insights team to infuse Corus primary research insights and storytelling into client presentations
Develop client insights using raw data from primary research
Capture client outcomes to feed into case study development
Develop category specific pitch templates to support Sales
Actively involved in supporting Sales in the presentation of client and/or category insights by delivering client insights component of the presentation to clients directly
Help to ensure quality control on all client facing pitches that include insights components
Develop a deep understanding of merging Corus Marketing Effectiveness learnings and practices
Clients: Client Insights are consistently delivered on-time and meeting client expectations
Team: Helps Local Sales grow year on year revenue
Financial: Monitors financial and tracking summary reports that correctly capture dollars quoted from projects connected to Client Insights work (SalesForce)
What We Need From You:
8+ years in broadcast or advertising related background
Experience working with Vividata and Numeris PPM data and affiliated software
Ability to analyze and interpret audience research data in a clear, concise manner, summarizing information for the end user
Enthusiastic work ethic and proactive approach with the ability to maintain a professional approach at all times
Highly motivated, creative individual, experience and passion for connecting with current and future customers
Experience managing direct reports, establishing achievable team goals and performing reviews
University or College degree in broadcast media, advertising or related program considered an asset
Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
We have a passionate drive to connect with the world around us: to express, to share, to be part of people’s lives. Walk around our offices, our stations, our studios across the country and you’ll feel it. You’ll see it in action.
You’ll see it in the open communication and the approachability of our people. You’ll see it in our care for quality work and the interest in new, creative solutions. You’ll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day – Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique – and amazing – place to work.
At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.
Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.
How to Apply
If you’re interested in this role, click ‘apply now’.
*No phone calls please. Only those selected for an interview will be contacted.