Digital Audience Development Lead – Rogers

Date: Jul 24, 2020
Location: Toronto, ON, CA, M5B 1B8
At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

If you’re a strategic thinker, love analyzing data and have a passion for news, then OMNI wants to meet you. We are looking for a talented individual who will deliver audience growth for OMNI Television through content optimization. ideal candidate will have a strong background in SEO and data analytics. As a proven innovator, you know how to emphasize creativity over tradition.

At OMNI, we live, eat and breathe diversity. OMNI Television is growing and this may be your opportunity to join Rogers, one of the best places to work in Canada.

Your Role:

Create data-driven editorial focus to ensure content reaches, engages and resonates with large audiences across Canada and internationally through our digital properties
Increase consumption of content on all platforms, including digital audio properties such as smart speakers and podcasting
Seize every opportunity to innovate in the delivery of relevant content in the most timely, efficient and effective manner
Understand organic and paid traffic drivers with strong skills in driving traffic growth, audience growth and developing a robust customer journey based on a user’s digital consumption habits
Understand the importance of mobile and be an active advocate for the best mobile content experiences
Collaborate with diverse Rogers teams to achieve quarterly goals for audience and revenue growth
Compile daily, weekly and monthly reports on social analytics and highlight key takeaways, ensuring editorial teams understand how to utilize this information
Provide SEO expertise and information on keyword trends, conducting visibility audits and/or identifying areas for additional SEO training
Collaborate with vendors, gathering insights to build a digital toolbox to allow OMNI to respond quickly to audience interests, conversations, and cultural moments
Create a social sentiment index for OMNI News to determine how OMNI is performing for our customers and compared to our competitors

Your Skills:

Demonstrated ability to work effectively within highly matrixed and collaborative organization
Experience with Omniture, Google Analytics, Chartbeat, Comscore and WordPress as well as social platform native analytics
Strong understanding of SEO, social, email and other key online traffic drivers
Experience discovering and communicating with social media influencers and key communities
Behave in a highly ethical manner, always
Excellent communication and leadership skills in order to influence internal and external stakeholders
A full-time learner with insatiable desire to continuously improve one’s knowledge
Attentive to detail and thrives in a fast-paced environment
Media experience, particularly in news, is a definite asset
Experience with Sales Force Marketing Cloud an asset
Active participation in social media channels a plus
University/College and/or related experience in Journalism, Marketing, or Online Media

Schedule: Full time
Shift: Variable
Length of Contract: Not Applicable (Regular Position)
Work Location: 33 Dundas St. East (909), Toronto, ON
Travel Requirements: None
Posting Category/Function: Digital & Online Editorial
Requisition ID: 199578

Together, we’ll make more possible, and these six shared values guide and define our work:

Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Apply now

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.