LONDON, UK – DHX Media's online kids network WildBrain has been named the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang and Twozies brands.
WildBrain will focus on growing watch times, views and revenue for the brands, plus be responsible for channel optimization, according to Tuesday’s news release. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.
“We’re excited to provide our digital expertise to Moose Toys”, said WildBrain’s managing director John Robson, in the release. “They’re already seeing excellent results with driving global awareness and we’re looking forward to accelerating that growth. It’s a real compliment to be asked to work with such a great team.”
“The Shopkins YouTube channel has attracted more than 310,000 subscribers and amassed over 210-million views to date”, added Moose Toys marketing director Belinda Gruebner. “By leveraging WildBrain’s know-how in creating and marketing content to kids in the digital age and its large multi-channel network, we anticipate significantly extending the international reach of our toy brands with the new generation of children consuming content online.”
Based in Melbourne, Australia, Moose Toys has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products.
