TORONTO – Just in time for Valentine’s Day, Virgin Mobile has released the results of a survey that they say shows that many Canadians spend more time with their mobile phones than they do with their romantic partners, and may actually prefer it that way.
According to the online survey conducted by Angus Reid Strategies, 56% of Canadians aged 18 to 34 “prefer” holding their mobile phone over their Valentine’s hand, and almost 40% say they’d rather “live without their Valentine for a week than their mobile phone”.
And despite the amount of time Canadians say that they would “like” to spend with their Valentine, the survey says that their mobile phone is their “true constant companion,” with more than half of respondents – 52% to be exact – saying their mobile phone is with them all day, every day.
The majority of men (53%) reportedly say they’re holding their phones more often than their significant other’s hand, while women responded the opposite way, with a 60-40 preference for hand-holding over the mobile, the survey results continued.
