Verizon trials new sponsored data service

NEW YORK – Verizon has launched a new sponsored data service that it says will help businesses drive better engagement with mobile content on its 4G LTE network.Known as FreeBee Data, the service has two models. With FreeBee Data 360, content providers can sign up to provide consumers some or all of their mobile content – whether in an app or mobile website – without using consumers’ data plans. This model is billed using a per gigabyte pricing model.Through a separate FreeBee Data offering, content providers can sponsor specific consumer actions on a per-click basis, free of data charges for...