NAB 2018: Next-gen video codec moves toward centre stage

LAS VEGAS – Even as one promising new video codec, High Efficiency Video Coding (HEVC), starts gaining widespread adoption by video service and content providers, an even more advanced next-gen codec, Audio Video Interleaved (AVI), is lining up to take its place sometime next decade.AVI is an open, royalty-free video codec designed to be 30% to 40% more efficient than such existing codecs as HEVC and VP9, another royalty-free codec created by Google in 2013. While some industry executives view AVI as am emerging rival to HEVC, which now enjoys mainstream support, others view it as a future replacement as...